Nowadays, most businesses use technological innovations to automate their operations, which is highly beneficial. One such example is the financial technology (fintech) sector due to the growing demand for lead generation.
In recent years, fintech’s exponential growth has prompted companies to look into how it can be further improved. Apart from that, fintech companies also compete for the center spot among themselves and other banking and financial services.
The good news is that there is an answer: content marketing. A well-planned and personalized content marketing strategy can elevate fintech companies to create good leads. It will take some time since content marketing is no easy task, but the payoff is worthwhile as long as it’s done well.
In this article, we’ll be talking about the benefits of content marketing regarding fintech lead generation. Read on below to learn more.
Use Videos to Capture Leads for Financial Advisors and Planners
It’s no secret that video is the most-consumed content. As of now, more than 1 billion users are using YouTube, which is almost one-third of all internet users worldwide. Humans are naturally visual creatures, which is why video is more than adequate as a storytelling tool for companies who want to make a significant impact on prospective clients.
When videos are used as a means of engagement, they can create excellent leads. The best way to do so is to gate your videos. Tools like Turnstile help you collect email addresses to let specific users gain access to your video. Since it’s a tailored approach, this generates leads through video content.
Keep Your Blog Updated, Educate Investors on Finances
Blogging is one of the leading methods in lead generation, but many companies are surprisingly not doing it. The blog serves as the driving force of your company because you can educate your audiences with it.
For fintech companies, it’s even more critical because credibility and trust have to be established to attract clients. As a lead generation tool, an active and updated blog provides relevant information, followed by a call to action (CTA) at the end. The CTA will tell them what to do next, such as “contact us today for a consultation” and the like.
Partition Your Content Hub
A content hub is what houses all of your company’s resources, such as your blog, case studies, videos, and any other content that visitors can engage with. Since it covers many topics, your content hub must be organized so that everyone has no difficulty navigating through it.
To make things easier, you can try tailoring your content hub to specific audiences. A good example would be a payments company that provides services for businesses that can be found online or have a physical store.
An on-site store will want to see content on attracting more customers, while online merchants would rather see content about how to secure online deals. In other words, content must be appropriately arranged to see the content they seek immediately.
Invest in Customized Messaging and Marketing
Customized messaging for your clients is easier said than done. Fintech’s rise was prompted by the evolution of financial services, which is often very hazy and easily misunderstood. On top of that, there’s also technology that is pretty confusing when integrated into fintech functions.
For this reason, customized messaging is essential because it lets your audiences know more about the processes in fintech, and every relevant piece of information must be included. You should always level with them because they are, after all, your prospective clients.
Conclusion
Regardless if you’re a startup or an established fintech company, lead generation is a necessary measure to attract clients. There are many ways to generate leads, and the best possible way to do so is to use a method that will work within your means. Once you’ve had enough resources, you can start using other methods as well.
Alpha Bay Media provides top-quality lead generation services for financial advisors. We believe that all businesses deserve to grow, and lead generation is one of the foremost ways for exponential growth for a company. Contact us today to learn more!